Fear Michigan™

Welcome to Fear Michigan

Tourism meets terror. Fear Michigan is a cinematic horror brand built on the folklore, mysteries, and strange happenings of the Great Lakes State. From the Dogman stalking Michigan's top brewing facility to cherry-rot zombies rising in Traverse City, every design is inspired by our original films and ARG-style storytelling.

When you wear Fear Michigan, you’re not just repping a shirt, you’re stepping into a living mythos that blends local legends, cryptid lore, and Michigan’s eerie beauty. Each drop ties into our films and social media investigations, giving fans a chance to become part of the story. Follow the clues. Join the hunt. Fear Michigan.
To find out more, click here.